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NBCU Hopes to Sell $1B in Targeted Ad Inventory

Published Thursday March 2


Photo: Variety

NBCUniversal intends to offer advertisers brand new chances to use the company’s data products and big portfolio of media assets to tackle specific marketing missions, like opening a blockbuster movie or selling soda, and says it will commit as much as $1 billion in ad inventory to the cause.

NBCU has offered the service for some time, last year enticing Chrysler to run a campaign for its Pacifica that enlisted both Seth Meyers and the company’s Universal release “The Secret Life of Pets ” to help capture consumer attention.

NBCU’s portfolio generates approximately $10 billion in ad revenue each year, with approximately $6 billion of that sold in the upfront.

Article length: About 290 words.
Tags: Pacifica
Read more at Variety

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